Understand the value of your data, and how to get the best from it.

Our unique, mixed research approach combines findings from numerical and text analysis, presenting a greater understanding of end customers, their opinions and experiences. This is far greater insight than what standard quantitative research typically provides, and as such is an integral part of any customer experience management program.

Calling upon our extensive in-house text mining libraries and algorithms, we categorise customer comments with greater levels of accuracy, allowing analysis of thousands of pieces of information to derive customers’ true voice.

This unique, actionable insight acts as a predictive indicator for our clients’ brands and products – something that is often not obvious in other sources of reporting. This solution is also delivered through state-of-the-art analytic software, identifying digestible and actionable areas for business improvement.

We specialise in:

• Text mining
• Predictive modelling
• Gap analysis
• Impact analysis
• Insight reporting
• Focus reports
• Social media analysis