Aftersales Assisted Marketing

Make the most of customer contacts with active aftersales strategies.

Customer Relationship Management

A customised CRM solution for manufacturers.

Single Customer View

Take decisive action: track and analyse single customers.

Trade Loyalty

Leverage the collective power of major brands.


we empower our clients with knowledge and strategies to influence results in an ever-changing market.

Data & Analytics

With a focus on information quality, database management, data cleansing and validation, we provide accurate, high-quality insights to our customers.

Sales, Service & Aftersales

Assisting sales and aftersales across all levels of the automotive datachain, our solutions maximise revenue through lead management, retention and business intelligence.


In step with modern business, we provide digital marketing services, manage the customer experience, and assist with aftersales revenue generation.

Trade Loyalty

Rewarding customers for their repeat business, we offer customised loyalty solutions, coalition loyalty programmes, dealer incentives and consultation services.


Marque Group’s companies work with brands across the UK, Germany, Australia and New Zealand.


ContactTracker has helped to provide some key elements in our CRM infrastructure, providing a key link from head office to the dealer network, and giving visibility to leads and sharing information between dealers, our call centre and head office

Advertising and Communications Manager, IM Group

GetGenuine has become an integral part of our sales and marketing strategy for the trade customer segment of the automotive market. We continue to see strong growth, high levels of engagement and great return on investment through the GetGenuine programme.

General Manager Sales, Ford New Zealand

The Vital Software solution forms the basis of Suzuki Australia’s corporate CRM program for motorcycle customers and allows us unprecedented access to viewing our data in a customer centric manner. With Vital’s enterprise reporting, we can view a customer, their full motorcycle purchase history, and any associated case management tasks.

Advertising and Communications Manager, Suzuki Australia

AP Eagers uses multiple Dealer Management Systems (DMS) throughout the group and therefore we required a CRM system which has the flexibility to communicate with these various DMS’ which Vital Software’s system ContactTracker is able to provide.

Applications Manager, A.P. Eagers

We see this as an unbeatable combination

General Manager Aftersales, Honda New Zealand ltd

Marque Group’s companies work with brands across the UK, Germany, Australia and New Zealand.