CUSTOMER | DATA | APPLICATIONS | INSIGHTS
we provide mission-critical data, applications and insights to deliver outstanding customer experiences.
Data & Analytics
With a focus on information quality, database management, data cleansing and validation, we provide accurate, high-quality insights to our customers.
Marketing & Loyalty
In step with modern business, we provide digital marketing services, both coalition and bespoke loyalty platforms, and assist with aftersales revenue generation.
Lead Management
From pre-sales all the way through to sales and aftersales, we provide insightful, smart tools to maximise both the efficiency and efficacy of dealership staff.
Customer Experience
Analysing and streamlining feedback processes, we provide our clients with information and solutions to ensure outstanding customer experiences across the board.
OUR COMPANIES
Marque Group’s companies work with brands across the UK, Germany, Australia and New Zealand.
CLIENT TESTIMONIALS
ContactTracker has helped to provide some key elements in our CRM infrastructure, providing a key link from head office to the dealer network, and giving visibility to leads and sharing information between dealers, our call centre and head office
Advertising and Communications Manager, IM Group
GetGenuine has become an integral part of our sales and marketing strategy for the trade customer segment of the automotive market. We continue to see strong growth, high levels of engagement and great return on investment through the GetGenuine programme.
General Manager Sales, Ford New Zealand
The Vital Software solution forms the basis of Suzuki Australia’s corporate CRM program for motorcycle customers and allows us unprecedented access to viewing our data in a customer centric manner. With Vital’s enterprise reporting, we can view a customer, their full motorcycle purchase history, and any associated case management tasks.
Advertising and Communications Manager, Suzuki Australia
AP Eagers uses multiple Dealer Management Systems (DMS) throughout the group and therefore we required a CRM system which has the flexibility to communicate with these various DMS’ which Vital Software’s system ContactTracker is able to provide.
We see this as an unbeatable combination
General Manager Aftersales, Honda New Zealand ltd